These more expensive makes of motors only made up ten percent of new car sales 20 years ago, and while the perception of German motor quality still stands firm, cheaper more mass market perception marques, such as Ford and Vauxhall are judged to have delivered huge improvements to their cars over the same period.
That reflects how British car buyers are happy to pay a premium to get the “right” brand of prestige car.
The gains of the prestige sector have been to the detriment of the mass market brands. The mass market sector has fallen from 88 per cent to 66 per cent, a loss of nearly a quarter of the market, in just 20 years.
Worryingly for the big players of the mass market sector, they’ve been unable to stem the tide as more as more Britons decide to pay that bit extra and go for a prestige car brand.
One massive advantage for those buying a new car with their own money, is that prestige cars values are in something of a virtuous circle, with the perception of better quality leading to lower depreciation. A recent report found that German marks dominated a list of the cars that lose the least value over a three-year period.
The top prestige car models that sold the most in the UK last year are as follows:
Our Season Cars fleet is filled with prestige cars, why not hire your favourite to give it a trial run.